To implement a successful project there must be some planning involved. But what is strategic planning? What makes it so important? Strategic planning involves looking at multiple factors that may positively or negatively affect the end results. If a marketing campaign is successful but the product is on backorder for months it may increase the value of the product however this may upset many potential customers. The company would need to decide if they want to be a luxury brand that sells small quantities of a high quality product or a company that mass produces a product for a larger customer base.
