What Does “Mission-Driven Marketing” Actually Mean?
“Mission-driven marketing” has become one of those phrases everyone nods at and few can define. It gets used to mean...
How Should a Nonprofit Plan Its Marketing Budget?
For most nonprofits, marketing is the first line cut and the last one funded. The logic feels responsible. Every dollar...
Strategic Planning Isn’t a Document. It’s How You Decide What Not to Do.
Most organizations don’t fail for lack of effort. They fail because effort gets spread across too many priorities, none of...