Television and radio advertising traditionally reaches the largest audiences. Together these two forms of media are classified as broadcast media. There are numerous ways to reach a receptive customer base however television allows you to reach a large number of people at once and radio provides high frequency or repetition of the message. This high reach and frequency combination can reinforce a marketing message and build interest in a product or service.
Television provides the opportunity to showcase a product visually and set it apart from its competitors. Radio, considered more economical, can reach local communities and can be heard consistently while driving. Broadcast media has always had to share the general population’s focus with other forms of media but it remains one of the best ways to get your message to potential customers.